Never overlook resources that are already under your fingertips. Are you spending time trying to get your employees off social media sites while they are at work? Why not train them to promote your company’s posts and tweets while they are perusing their social sites?
Before you know it, you will have created a social media marketing staff with the only incremental cost being a little bit of training time. You’ll also be giving your employers valuable social media marketing experience and a creative outlet while being innovative and frugal with your marketing budget.
Bonus: You can feel good about the inevitable internet surfing that will still go on despite your best efforts — we’ve seen this type of employee engagement really benefit organizations we’ve worked with at Erreco!