Mother’s Day: Business is Personal

Mother’s Day is May 8th and there’s still time to use it in your marketing endeavors. If you are a brick and mortar business or retail focused business, the ideas are endless… from special promotions to simply handing out a rose to every mom who comes in that day.

Are you a B2B company or can’t imagine how you would use Mother’s Day to promote your business? A simple email blast or social media post wishing all moms a happy Mother’s Day, featuring a hard-working employee who is also a mom could go a long way. Don’t forget to do the same thing for fathers on June 19. 

While “it’s just business, nothing personal” used to be a common mantra, it has increasingly lost credibility as our business and personal lives have merged. If we check our email at 10 p.m., we should also be allowed to let some of the personal bleed over into our working lives. Try recognizing the mothers and fathers who both work for you and/or support your business this year– you’ll love the morale and ROI you create!