Dealing with Negativity on Social Media

Someday, your business social media profiles might get negative comments from customers. The issue is thorny and many business owners panic — no one likes negative press. But, as with any content, it always pays to listen. It is also important to read the post thoroughly and make sure that your emotion isn’t trapped in your understanding of it and then reply swiftly, succinctly and tactfully. Be the bigger person. Be your brand ambassador and be magnanimous. We like these tips as a guide.

Listen to Cheryl Strayed’s advice, “Be about ten times more magnanimous than you believe yourself capable of and your life will be a hundred times better for it.”

Admit to your business faults and take this experience as a learning lesson — you are getting valuable market feedback.

If the question or comment is incredibly personal or complex, use your own judgement to take it offline. You can always privately message that customer.

Now soldier on, you social media warrior.